Week Over Week Growth Calculator

What Is Week Over Week Growth?

Week-over-week (WoW) growth measures how a business, website, product, or other metric performed this week compared with the immediately previous week. It helps you quickly see whether performance is improving, declining, or staying the same.

For example, if you made $10,000 in sales last week and $12,000 this week, your current week performed better than the previous week. The increase can be expressed as a percentage to show the weekly growth rate.

Week Over Week Growth Formula

The week over week growth formula helps you measure how much a value has increased or decreased compared with the previous week. It is commonly used to track website traffic, sales, revenue, sign-ups, leads, and other weekly performance metrics.

Formula

WoW Growth (%) = ((Current Week Value − Previous Week Value) ÷ Previous Week Value) × 100

In simple terms, subtract the previous week's value from the current week's value, divide the difference by the previous week's value, and multiply by 100.

Example:

Suppose your website had:

• Previous Week: 1,000 visitors
• Current Week: 1,200 visitors

First, find the difference:

1,200 − 1,000 = 200

Then calculate the percentage:

(200 ÷ 1,000) × 100 = 20%

So, the WoW growth is 20%. This means your website received 20% more visitors than the previous week.

How to Use the Week Over Week Growth Calculator

The Week Over Week Growth Calculator helps you quickly see how much a value has increased or decreased compared with the previous week.

Step 1: Enter the Current Week Value

Enter the value for the current week in the Current Week Value ($) field. This could be your sales, revenue, website traffic, orders, or another metric.

Step 2: Enter the Previous Week Value

Enter the value from one week ago in the Previous Week Value ($) field. Make sure you are using the same metric for both weeks.

Step 3: Choose the Calculation Breakdown

If you want to see how the result was calculated, select Show Calculation Breakdown. This option provides more detail about the calculation.

Step 4: Calculate Your Growth

Click the Calculate button to calculate week over week growth. The calculator will compare both values and show the percentage change.

Step 5: Review the Result

A positive percentage means the value increased compared with the previous week, while a negative percentage means it decreased.

Week Over Week Growth Examples

Week-over-week (WoW) growth compares a metric from the current week with the previous week. It can be used to track whether your sales, website traffic, leads, revenue, or other business metrics are increasing or decreasing.

The weekly growth rate is calculated using:

Week Over Week Growth = ((Current Week − Previous Week) ÷ Previous Week) × 100

Example 1: Sales

• Previous week: $5,000
• Current week: $6,000
• Growth: 20%

Sales increased by $1,000 compared with the previous week. So, the week over week percentage is 20%.

Example 2: Website Traffic

• Previous week: 20,000 visitors
• Current week: 18,000 visitors
• Growth: −10%

Website traffic decreased by 2,000 visitors. The negative WoW growth of −10% shows that traffic declined compared with the previous week.

Example 3: Leads

• Previous week: 250 leads
• Current week: 300 leads
• Growth: 20%

The business generated 50 more leads than the previous week, resulting in a 20% weekly growth rate.

These examples show that the same calculation can be used for almost any business metric. Whether you're tracking sales, visitors, leads, revenue, or conversions, WoW growth makes it easy to measure short-term performance and identify positive or negative trends.

Frequently Asked Questions (FAQs)